Cross-channel Navigator 2.0 for GPs: fresh & actionable customer insights for mix optimization

Date: 18/06/2015
Hour: 17.00u

This webinar was presented by Philip Baciaz (VP Customer Insights, Across Health) and Ruud Kooi (VP International Business Development, Across Health).

Key topics:

  • Reach-Impact-Cost analysis for key online and offline channels (owned-paid-earned)
  • "Desired Frequency" analysis for key channels
  • Company appreciation scores by key therapy area (diabetes, pain, women’s health, vaccines)
  • Company appreciation scores for digital vs fieldforce vs medical vs patient support
  • Evolution over time of key parameters
  • New, flexible web-based reporting format
  • Making the data actionable

If you want to learn more on this important topic, please watch the recorded version available below.

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