Navigator365 Benchmark
Understand what drives your market share and take focused action
A brand-level competitive diagnostic that connects omnichannel execution, customer experience, brand attributes and adoption dynamics against the named competitors that matter.
The challenge
Your market share is moving.
Do you know why?
01
Fragmented data
Channel data, ATU tracking, NPS studies and competitive intelligence often sit separately — making a coherent view impossible.
02
Company-level blur
Company or industry averages hide the variance that matters for a specific brand in a specific market.
03
Analog competitors
Many benchmarks compare against generic analogs, not the named brands you actually compete with every day.
04
Insight without action
Data often stops at reporting and does not clearly guide what to stop, scale or change in the real world.
What Benchmark is
One integrated diagnostic.
Four defining principles.
Brand-level
Every metric is measured for your specific brand — not blended into company or industry averages that obscure the variance that matters.
Competitive
Compared against the three to five named brands you actually compete with in your category, market by market.
Integrated
Omnichannel execution and brand dynamics are measured together in a single study — not in separate, unconnected research streams.
Actionable
Designed to move from data to diagnosis to decisions — with clear, prioritised guidance on what to start, stop, scale or pilot.
The diagnostic model
The full cause-to-effect model
Content quality
& attributes
How content quality and message attributes influence CX and brand perception.
Brand attributes
(ESDAR)*
Brand strength on Efficacy, Safety, Dosing, Access and Real-World Evidence.
Channels
Frequency
Channel reach, impact and frequency across rep, digital, and non-personal promotion.
Omnichannel SOV
Cost to serve
Share of voice relative to named competitors, including cost to serve analysis.
Cx & drivers
Overall customer experience score and the specific drivers that shape it.
Adoption
Awareness
Trial
Usage
Preference (intent to Rx)
Advocacy (NPS)
Market share
Not measured
in Benchmark
* ESDAR = Efficacy, Safety, Dosing, Access, RWE · All variables at brand level, relative to named competitors — syndicated HCP research
From data to decisions
A diagnostic chain built for action
01
Data
Shows what is happening in the market — channel reach, share of voice, brand awareness and how competitors are moving.
02
Diagnostic
Explains why performance is moving across the diagnostic chain — connecting execution inputs to brand response outcomes.
03
Decision
Identifies what to start, stop, scale or pilot — with clear prioritisation grounded in your competitive context.
Use cases
Where Benchmark delivers value
Channel mix optimisation
Identify which channels drive impact and where resource reallocation would shift outcomes.
Brand health audit
Assess how your brand attributes compare against key competitors in the eyes of HCPs.
Content and messaging review
Understand how content quality and channel presence affect CX scores and NPS.
Launch readiness
Benchmark against category leaders before or at launch to calibrate ambition and strategy.
Defend or attack decisions
Determine whether to defend territory or shift investment to gain share from named rivals.
Impact tracking
Measure the performance impact of interventions through follow-up Tracker Waves over time.
Evidence
The numbers behind the diagnostic
0.84
Correlation coefficient
between omnichannel performance and CX scores in a dermatology benchmark analysis.
85% vs 62%
NPS leadership probability
for brands leading on both rep and non-rep channels, versus brands leading on rep-only channels.
Up to 60%
of NPS explained by CX
driven by customer experience factors in US specialty studies — not just product attributes.
-38 → channel leader
NPS transformation
achieved for a brand after a targeted omnichannel and content intervention informed by Benchmark data.
Extensions
Optional add-ons to go further
Activation Lab
Half-day workshop to turn Benchmark findings into a prioritised action plan for your brand team.
Tracker Waves
Ongoing competitive visibility through follow-up waves, measuring the impact of interventions over time.
AI-native platform
A future conversational interface for search and AI-assisted analysis of your Benchmark diagnostic data.
Ready to know why your market share moves?
Navigator365 Benchmark gives brand teams a clearer diagnostic view of omnichannel execution, customer experience and brand dynamics against the competitors that matter.