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Maturometer 2026: Shaping the industry view on customer engagement in the AI era

Sander Geysen, Senior Consultant Across Health 28 August 2026

How mature is customer engagement in the age of AI? Take part in Maturometer 2026 and help benchmark how life sciences organisations are adapting their engagement strategies, investments, and priorities. Contribute your perspective and gain early access to exclusive industry insights.

How is customer engagement maturity evolving as AI, resource decisions, and shifting priorities reshape the life sciences industry? 

Take 20 minutes to share your perspective and contribute to Maturometer 2026, one of the life sciences industry’s longest-running studies on customer engagement maturity. 

The annual Maturometer survey is back for its 16th edition, capturing how customer engagement maturity is evolving in the AI era across the life sciences industry. By contributing your perspective, you help ensure that picture reflects the realities, challenges, and priorities facing the industry today. 

In an increasingly complex environment, decisions cannot rely on internal assumptions alone. Maturometer brings together perspectives from across the industry to provide a broader view of where customer engagement stands today and where it is heading tomorrow. 

This year’s edition is focused on: 

  • AI in customer engagement
  • Resource allocation and budgeting
  • Competitive benchmarking

What’s in it for you? 

  • Learn from 200+ peers
    Latest insights on AI in customer engagement.
  • Early access
    Receive the full report and exclusive analyses before public release.
  • Benchmark your organization
    Compare your results against industry peers when at least 10 colleagues from your company participate
  • Win a €100 Amazon voucher
    Claim your chance to be selected at random.

“The best decisions are informed not only by internal data, but also by understanding how the industry is evolving. The Maturometer provides that broader perspective, helping organisations learn from their peers and navigate change with greater confidence.”

Fonny Schenck, CEO Across Health

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