.png)
“Tactics without strategy is the noise before defeat.”
Sun-Tzu’s wise words certainly hold true for biopharma, where a ‘tactics-first’ approach to digital engagement – a.k.a ‘shiny object syndrome’ – has typically resulted in low levels of customer satisfaction. There’s a better way!
The strategy playbook demonstrates that omnichannel leaders combine key business objectives with customer, company and brand insights to create measurable and actionable OCE strategies.
Want to power your OCE strategy with truly actionable insights? Test drive our Navigator365™ Core platform today!
Defining customer-centric strategies is step 2 of our 4-step evidence-based OCE toolkit that is custom-designed to help biopharma companies plan and execute OCE campaigns for the Never Normal. View all resources here.
