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David Ziedman

SVP Global Accounts

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Key areas of Expertise

  • MCM & Digital Strategies
  • Go to market model design
  • Launch Excellence programs
  • SF sizing and structuring
  • Marketing ROI analysis via advanced analytics
  • Segmentation & Targeting
  • Customer centric strategies
  • New channel KPIs and dashboarding

Nationality: Dutch (formerly American) 
Languages: NL, EN

David Ziedman joined Across in September 2016, bringing with him 14 years of pharma experience, along with another 15 years in Digital outside pharma beforehand. Recently he was at Teva Pharma, working as Commercial Excellence Director for Europe. In this capacity he partnered with the Specialty business with focus on working with European and country business and brand mgt on MCM strategies/implementations as well as core areas of commercial excellence including GTM models, Segmentation & Targeting and Resource Optimization. Also a specific focus on Launch Excellence for a key set of launches in Respiratory, including a new MAB as well as supporting the launch of 3-day weekly Copaxone. Previous to Teva, David worked for Accenture for top European pharma companies, on topics like updating segmentation and targeting guidelines to take into account new channels and creating eDetailer toolkits to allow a global pharma to support end-to-end eDetailer creation, as well as launch and measurement frameworks over 7 key launch brands. Previous to Accenture, David worked for IMS Health as Commercial Effectiveness Director EMEA, with programmes across the entire SFE continuum.

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