Sofie has run several omnichannel projects for pharma towards HCPs and patients. 

She assists customers throughout the entire process, from strategy through execution and impact measurement. She has responsibility for optimizing the channel mix, liaising with the various parties involved and keeping a close eye on the timelines, deliverables and budgets. Performance measurement and reporting is an important element of her daily activities, and she has a real interest in omnichannel enablement tools such as SFDC, mailing programs, Google Analytics, … .

With a degree in Communication Management and through her work experience, Sofie has proven to be an excellent project coordinator. She has a pragmatic attitude and is able to coach a project team toward successfully delivery. 

In her free time, Sofie enjoys making fun with her two children, travelling and having a nice dinner with friends.