Money matters. The results of our 2021 Maturometer confirm that despite the growth of digital budgets, the industry continues to struggle with measuring the ROI of digital. Our omnichannel case study shows how solid impact measurement can influence key-decision making and build the bridge between marketing & sales. 

Are you looking for more OCE case studies? Have a look at Navigator365™ Learning, which is a highly interactive multidisciplinary capability-building platform for omnichannel engagement excellence in biopharma and is stuffed with interactive modules, case studies, playbooks, checklists, channels guides and tailored learning plans. Watch the guided tour here.

Monitoring campaign impact is step 4 of our 4-step evidence-based OCE toolkit that is custom-designed to help biopharma companies plan and execute OCE campaigns for the Never Normal. View all resources here.