“Tactics before strategy is the noise before defeat” (Sun Tzu)
Since COVID-19, the growth of digital and omnichannel budgets has accelerated. At the same time, senior management is increasingly pressuring their staff to quantify the impact of their omnichannel initiatives (“Show me the money!”).
Arguably, the seed to sustained success lies in evidence-based planning. But today’s reality is very different: in 2020, less than 1 in 4 marketers "completely agreed" they had a robust channel mix process in place - EU 10%, Emerging markets 13%, US 23% (Maturometer™
2020). In the extreme, digital strategy equalled “adding a new shiny object” to the mix.
Navigator365TM Planner to the rescue
Navigator365™ Planner is a self-service omnichannel planning tool for life sciences based on Navigator365 Core insights. The Planner follows our proven 6-step campaign planning methodology and allows you to build a solid quantified omnichannel plan, in terms of reach, frequency, impact, content and budget – for each of your customer segments.
- Self-service, cloud-based campaign planning
- Multi-angled approach: channel reach, frequency, impact, content and budget
- Fueled by powerful Navigator365™ Core data
- Actionable reports
Interested in learning more about what we can do for you?