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2022 Global Trends Report

News

As the communication preferences of HCPs and other important stakeholders continue to evolve, the life science industry is being forced to think about more creative and engaging ways to connect and partner with their key customer audiences. So, what insights and trends are crucial to be able to inform (and subsequently excel at) omnichannel customer engagement in 2023 and beyond?  

Welcome to the first Across Health Global Trends report, a free annual publication in which we aim to share some of 2022’s most interesting insights and trends pulled from our industry-leading Navigator365™ and Maturometer™ research. Simply tap the button below and complete a short form in order to access your free copy of the report.

Get unmissable global and regional insights (EU5, US, LATAM and APAC) on a range of topics, including:

  • HCP engagement and preferences
  • Industry performance and digital maturity 
  • Latest metrics on the most popular channels (digital and traditional F2F)
  • Omnichannel launch trends
  • Benchmarking analyses
  • Payer highlights

To give you an idea of what the trends report offers, we are pleased to provide you with two highlights below. 

Want to dive into the full report immediately? Tap here to fill out a short form and easily download the full report… 

Download Report

 

HCP SATISFACTION WITH BIOPHARMA’S DIGITAL OFFERINGS IS SLOWLY INCREASING, BUT OVER HALF OF SPECIALISTS REMAIN DISSATISFIED OR NEUTRAL 

Taking specialists in the US as an example, we see a strong pandemic-related increase in satisfaction in 2020, followed by a much smaller increase in the years after; at the same time, however, over half of HCPs remain dissatisfied or neutral with biopharma’s digital efforts. Combined with the fact that the proportion of HCPs describing themselves as ”very satisfied” has remained very small, this shows there is still significant room for improvement.

Interested to know if the trend is similar for other regions? 

Download Report

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WHAT DRIVES AN OPTIMAL CUSTOMER EXPERIENCE? 

When it comes to Cx drivers related to biopharma engagement, specialists of all stripes rate ‘fast response/ feedback’ as the most important dimension across all regions, followed by ‘knowledgeable staff’. ‘Knows my professional interests’ also scores well, indicating that personalization has a role to play, while of the omnichannel criteria, ‘knows and respects my channel preference’ is regarded as important, particularly among European specialists. 

Interested to find out how these and other Cx drivers are being ranked for the different regions?

Download Report

1000 to 1 cartoon - Segmentation models

Across Health 2022 Global Trends Report

Discover our in-depth insights on the state of omnichannel customer engagement in biopharma! 

GET STARTED NOW FOR ON-THE-SPOT ACCESS

Simply complete this short form to download your free 2022 Global Trends Report!

http://info.across.health/l/678733/2023-01-31/91gqn

Methodology

Since research began in 2013, the Across Health Navigator365™ has surveyed more than 65,000 physicians in over 25 therapeutic areas worldwide on their omnichannel preferences and behaviour. 

  • Navigator365™ Core collates this research into 50 million+ datapoints accessible via the self-service, cloud-based platform through highly interactive tools and reports. 
  • Navigator365™ Cx Benchmark allows you to compare your brand to key competitors at the channel, functional (marketing, sales, medical, patient) level. 
  • Navigator365™ Payer leverages similar robust primary research to offer you valuable insights into the payer landscape. 

 

Further reading: 

Get connected

Should you have any questions or should you wish to receive more details about what we can do for you, please do not hesite to get in contact

 

Meet the experts

Ruud Kooi

ruud.kooi@a-cross.com

+31 648 10 20 30

Ana Rodrigues

ana.rodrigues@a-cross.com

+34 638 19 12 37

Anne-Sophie Goossens

anne-sophie.goossens@a-cross.com

+32 494 90 77 34

Ben Harbour

ben.harbour@a-cross.com

+44 7480 373 735

Beverly Smet

beverly.smet@a-cross.com

+32 478 64 28 46

Juanjo Horas

juanjo.horas@a-cross.com

+34615384315

Kyle Patel

kyle.patel@a-cross.com

+1 973 449 0486

Luisa Schirm

luisa.schirm@a-cross.com

+49 152 0913 4498

Martin Hoffmann

martin.hoffmann@a-cross.com

+49(0)17632104774

Patrick Vidal

patrick.vidal@a-cross.com

+33 676 08 11 26

Pauline Scholler

pauline.scholler@a-cross.com

+32 472 36 66 13

Sebastien Serena

sebastien.serena@a-cross.com

+33 680 441 983

Silvia Pellegrini

silvia.pellegrini@a-cross.com

+39 333 2256 224

Vanessa Huichard

vanessa.huichard@a-cross.com

+33 6 79 70 62 53


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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how with we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, visit: Precision AQ.

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