Client login From 24 June 2024, the new name for Across Health is Precision AQ!…. Read more

Martin Hoffmann

Senior Strategy Consultant

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Key areas of Expertise 

  • Online marketing
  • Marketing mix optimization
  • Marketing via healthcare portals
  • Multichannel strategies
  • Impact measurement
  • Web analytics

Nationality: German  
Languages: DE, EN

Martin comes to Across Health with a robust expertise in marketing, project management and sales. He most recently worked as an internal consultant at Amazon, providing strategic input for international accounts, supporting them in growing their business.

Prior to that, his entrepreneurial spirit drove him into the start-up scene in Berlin, where he quickly moved up the ranks to lead an 8-strong sales team at a digital healthcare company, and managed to attract the interest of a significant group of German HCPs for their online marketing services. He spoke to hundreds of doctors over the years to develop and finetune digital solutions and is therefore an expert in HCP online (and offline) behaviour and preferences.

In his most recent years with Across Health he developed a strong expertise in marketing automation, driving international projects for Pharma Top-10 clients in various state-of-the-art multichannel campaigns in DE, AT, the UK and emerging markets. He is keen in creating and analysing campaigns in Oracles Eloqua and creating and managing dashboards in Tableau. 

His sales and service competences and affinity for data and technology make him invaluable for business leaders who want to translate their business needs into high-impact programmes enabled by cutting-edge technology.

He holds a degree in Political, Economic and Health Sciences and is committed to providing value-added digital „new normal“ solutions for clients.

In his spare time, Martin enjoys a healthy run and traveling all possible corners of the globe…he is always in for a chat about the mysteries of faraway hidden islands and taking on athletic challenges.

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.