Why 87% of life sciences marketers are dissatisfied with digital and what to do about it...

News

A recent survey measuring pharma multichannel maturity finds that only 13% of life sciences marketers globally are satisfied with their digital activities, rating their satisfaction a 4 or a 5 on a 5-point scale. Yes, only 13%! Which means 87% were “dissatisfied” or “neutral.

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