VEEVA/ACROSS whitepaper - The Power of Sales and Marketing Collaboration for Omnichannel Engagement
Nearly 70% of all HCPs are digital natives and all of them have their own expectations on what “engagement” means, based on their previous personal experiences with the different digital channels, and the customisation/relevance of the content received regardless of how they interact with it.
Omnichannel customer engagement isn’t about adding more channels or pumping up the volume, but about offering more personalized experiences, and this can only be possible by using the right channels to share relevant content throughout all stages in the customer journey.
Now more than ever, after C19 accelerated the shift to non-personal channels to compensate for the steep drop in traditional engagements, Marketing and Sales departments should be aligned to fulfil customers’ needs.
Produced by Across Health and Veeva, this whitepaper will help you to:
- Understand how pharma can empower sales and marketing to share a common 360° customer view
- Find out where your company is on the roadmap to Data-driven, Omnichannel Customer Engagement
- Discover the 7 steps to omnichannel engagement success
Further reading:
- Acess our existing whitepaper Intelligent HCP Engagement in Europe, and discover how to leverage european HCP channel insights to improve your customer engagement planning.
- Blog: “Pump up the volume” without customer focus is a dangerous strategy
- Webinar: The power of marketing & sales collaboration for omnichannel engagement