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2019 – Across Health Multichannel Maturometer

Industry insights

After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels.
We have a couple of hypotheses to explain this surprising finding:

1.    Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2.    More participants who are just getting started on their digital journey;
3.    A smarter use of digital dollars (“more bang for the buck”);
4.    We have reached the end stage of digital transformation in life sciences

Across Health firmly believes that the main driver for smaller budgets is option 1. 
You can find out why in the links below. 

     See full report      

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