Multichannel Maturometer 2019 results
This webinar was presented by Fonny Schenck (CEO, Across Health).
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels.
We have a couple of hypotheses to explain this surprising finding:
- Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
- More participants who are just getting started on their digital journey;
- A smarter use of digital dollars (“more bang for the buck”);
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the webinar and presentation below.