Omnichannel transformation: Where's the industry at? (Maturometer™ 2024)
Hour: 16.00u
End hour: 17.00u
Sander Geysen (Senior Consultant) and Pauline Scholler (Senior Strategy Consultant) shared a unique overview of the current state of digital transformation within the biopharma industry, with highlights from this year’s Maturometer™ survey.
Download the slides Download Maturometer Report
Key topics discussed:
- Highlights from the 2024 Maturometer™ survey
- How well (or not) is biopharma progressing along the path to omnichannel maturity?
- Looking at pharma thinking versus customer thinking
For more information on all topics covered by this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
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Further reading: Maturometer, Navigator365™Cx Benchmark, Navigator365™Core, Related webinars