When it comes to planning and executing your next product launch, there’s only one chance to get it right. Ben Harbour (VP Global Accounts) and Stephen Marchant (Senior Strategy Consultant) discussed how to generate greater launch impact through an evidence-led, cross-functional, customer-centric strategy. 

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Key topics discussed:

• The importance of starting early with your launch engagement strategy 
• Omnichannel KPIs to track the impact of your omnichannel launch
• Case study 

For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here. 

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Further reading: Strategic consulting services, OLE Framework, Navigator365™Cx Benchmark, Related webinars