Impact measurement; from counting numbers to actionable insights
This webinar was presented by Jan Keuppens (VP Integrated Execution, Across Health) and Christophe Brock (Senior Consultant, Across Health).
The key topics discussed during the webinar include:
- The AH impact measurement approach; Exposure, engagement, conversion and effectiveness
- Defining KPIs relevant to your brand strategy & objectives
- Best case - Worst case
- Creating a dashboard
See the presentation
If you want to learn more on this important topic, please watch the recorded version available below.