Multichannel Maturometer 2017 results: Key global trends
Date: 20/07/2017 Hour: 17.00u
This webinar was presented by Fonny Schenck (CEO Across Health) and Dirk Szynka (MD Germany).
The results of the 2017 Multichannel Maturometer - the ninth version of this industry-renowned survey - illuminate some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.
Questions which are answered include:
Is senior leadership still on the fence for digital?
Marketing budgets – how are they changing?
How satisfactory are those in the industry finding digital offerings?
If you want to learn more on this important topic, please watch the recorded version available below.