Navigator Lens and Landscape

Date: 13/12/2016
Hour: 17.00u

This webinar was presented by Philip Baciaz (VP Customer Insights, Across Health) and Fonny Schenck (CEO Across Health).

Adding a practical and in-depth view on individual channels to a holistic view on pharma’s communication landscape

Key topics:

  • Navigator Landscape vs Lens 
  • Preferred content areas for key channels today & tomorrow
  • Time & context of channel use
  • Preferred formats 
  • Company benchmarking in key channels
  • Comparative analytics across and between channels

If you want to learn more on this important topic, please watch the recorded version available below.

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