The Strategic Digital Pharma Marketing Course


Date: 26/11/2019
End date: 27/11/2019
Location: Zurich

By attending this course you will learn:

  • How to integrate digital into your overall pharma marketing, sales, and medical education strategy.
  • A step-wise process to define a multichannel customer engagement strategy.
  • The 6 multichannel communication strategies to consider.
  • The possibilities, impact and best practices of each digital communication channel.
  • Know how to select the best-suited digital tactics and how to implement them.
  • Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.
  • How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
  • Learn from real-life examples to avoid pitfalls and gain new ideas.

Additional Benefits

  • You will be able to put theory into practice during group work on the Elbonia case, developed by Across Health.
  • Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Please click here for the detailed information.


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