COVID-19 as the tipping point for customer engagement in life sciences
The COVID-19 crisis is having an unprecedented impact on our personal and professional lives. And it has also disrupted the go-to-market model in pharma. In-person contacts have come to a grinding halt and it’s “digital first” now.
The unique Navigator 365 data platform is the new “licence to operate”
While addressing the short-term pain points, proactive companies are also starting to develop customer-engagement scenarios for the post-COVID era.
This is the time to start reimagining the future of customer engagement. And any strategy will have to be supported by robust facts, whether it’s for an ongoing campaign, an upcoming launch, segmentation & targeting, resource allocation,….
Your evidence-based guide to superior customer engagement in the C19 era - and beyond
Our feature-rich, cloud-based Navigator platform lends itself uniquely to this challenge: used by 50 companies in 40 countries, highly actionable data on the omnichannel landscape, including 50+ channels and 25+ TAs
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“The Navigator 365 Powertool is fantastic! Such a useful resource to quickly access channel reach and impact data based on specialty and country. We are keen to communicate this offering to our corporate teams.”
Corporate Business Lead: Analytics, Insights + Excellence, top 10 pharmaco
“The Navigator data based on reach and impact has become a critical part in the tactical planning of multichannel activities as it allows a clear and straight forward way to select and consider trade-offs between different channels. Today the Navigator data provides key insights and drives our multichannel decisions both on a regional and country level.”
Head of Commercial Excellence Europe, leading biotech company
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