The case for...
Priority nr 1: understanding today’s logic
Priority nr 1: understanding today’s logic
No return to the old normal: are we prepared?
No return to the old normal: are we prepared?
THE FIRST STEP: UNIQUELY ACTIONABLE CUSTOMER ENGAGEMENT INSIGHTS
According to our Maturometer™ survey data, digital transformation in Life Sciences is far from robust and channel/content/media mix optimization remain key weaknesses. Across Health provides you with a unique palette of insight-building services, products & data as a stepping-stone to a winning evidence-based omnichannel customer engagement strategy. Our approach? Blend scalable data (company maturity, customer trends) with bespoke qualitative research, and mix it with our unique expertise, experience and customer focus.
Customer engagement
The Navigator365™ platform is the centerpiece of our Insights offerings. It provides channel/content/media insights based on over 50 million data points that have been collected since early 2013 from over 40,000 HCPs, patients and payers. It has become the “license to operate” in a dynamic, omnichannel world for over 50 life science companies in over 40 countries and 25+ therapeutic areas.
Company OCE maturity
To ensure we can provide fully actionable recommendations during the strategy formulation phase, we go beyond customer engagement trends, and take the company organizational, technology and data maturity into account. This industry-leading framework is called the Maturometer™, and allows you to assess & benchmark your digital maturity internally & vs competitors, develop a roadmap, prioritize actions and track progress over time.
These out-of-the-box offerings tend to be complemented with brand/TA/company-specific qualitative insights, including interviews and desk research, to arrive at a fully-rounded perspective of the as-is situation.
