Tips for your 2023 omnichannel budget planning
End hour: 17.00u
Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
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Key topics included:
- Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
- How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
- What kind of budget should I set aside for this? What % should go to digital?
- What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
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Further reading: Navigator365™ product suite, Related webinars