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Tips for your 2023 omnichannel budget planning

Tips for your 2023 omnichannel budget planning


Date: 28/06/2022
Hour: 16.00u
End hour: 17.00u

Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.

Download the slides

 

Key topics included:

  • Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
  • How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys? 
  • What kind of budget should I set aside for this? What % should go to digital?
  • What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?

Interested in learning more about what we can do for you?                 

Reach out to us here.

Further reading: Navigator365™ product suite, Related webinars


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