Key HCP omnichannel trends
End hour: 17.00u
Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era.
Key topics included:
- The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels
- What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal?
- How to pump up the digital volume by building an integrated marketing & sales engine for B2B
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Further reading: Navigator365™ product suite, Scala365™ product suite, Related webinars