The Multi-Channel Patient Engagement Course


Date: 16/10/2019
End date: 17/10/2019
Location: London

By attending this course you will learn:

  • The impact of patients on decisions along their journey and the leverage points for your brand.
  • Models for patient segmentation based on the behaviours of health consumers.
  • How to take advantage of digital channels to activate patients.
  • How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
  • How to optimise your multichannel mix based on the impact and reach of the various channels.
  • Setting the right Key Performance Indicators for measuring the impact of PSPs.
  • Critical success factors for building a patient-centric organisation.

Additional Benefits

  • You will learn the dos & don’ts and pitfalls of patient activation and support programmes during practical exercises and discussions of real-life examples.
  • Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Please click here for the detailed information.


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