By attending this course you will learn:

• The impact of patients on decisions along their journey and the leverage points for your brand.
• Models for patient segmentation based on the behaviours of health consumers.
• How to take advantage of digital channels to activate patients.
• How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
• How to optimise your multichannel mix based on the impact and reach of the various channels.
• Setting the right Key Performance Indicators for measuring the impact of PSPs.
• Critical success factors for building a patient-centric organisation.

Additional Benefits

• You will learn the dos & don’ts and pitfalls of patient activation and support programmes during practical exercises and discussions of real-life examples.
• Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Please click here for the detailed information.