The strategic e-Medical Affairs Course


Date: 15/10/2019
End date: 16/10/2019
Location: Zurich

By attending this course you will learn:

  • The landscape, opportunities, and trends of digital communications in Medical Affairs’ ecosystem.
  • Conceptually understand how digital communication technologies work.
  • How to assess and compare the impact of the different communication channels on physicians and patients.
  • How to design a multichannel innovation strategy for Medical Affairs (MA) in 6 steps.
  • Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc.
  • How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
  • Which KPIs to use to assess the success of your multichannel MA activities.

Additional Benefits

  • Benchmark your digital activities against other companies and learn from other MA executives how to overcome some of the challenges you are facing.
  • Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Please click here for the detailed information.


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