Post-COVID Omnichannel HCP engagement in Romania – key trends
Did you know that Romanian specialists have a much higher appetite for a combination of digital and face to face compared to the EU5 average? Even more, satisfaction with digital in Romania is high, but HCPs feel they are digitally underserved.
Indeed, there still is an increasing unmet need for digital, both for promotional & educational content. However, optimizing the omnichannel customer experience means much, much more than simply amplifying the digital component of the mix. In essence, it’s about finally making the shift from channel-centricity to customer-centricity… ie, truly reimagining customer engagement!
In this webinar, Beverly Smet (SVP Global Accounts) and Pieterjan Dhondt (Associate Consultant) elaborated on some of the key trends in the Romanian specialty landscape, gathered from our Navigator365™ HCP Omnichannel affinity research.
Download the slides
Key topics included:
- How do Romanian HCPs compare to their EU5 colleagues?
- How did COVID19 affect the reach & impact of your promotional & medical channels?
- How satisfied are Romanian HCPs with pharma’s current digital offering?
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Further reading: Navigator365™ product suite, Related webinars