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Post-COVID Omnichannel HCP engagement in Romania – key trends

Post-COVID Omnichannel HCP engagement in Romania – key trends


Date: 11/07/2022

Did you know that Romanian specialists have a much higher appetite for a combination of digital and face to face compared to the EU5 average? Even more, satisfaction with digital in Romania is high, but HCPs feel they are digitally underserved. 

Indeed, there still is an increasing unmet need for digital, both for promotional & educational content. However, optimizing the omnichannel customer experience means much, much more than simply amplifying the digital component of the mix. In essence, it’s about finally making the shift from channel-centricity to customer-centricity… ie, truly reimagining customer engagement!

In this webinar, Beverly Smet (SVP Global Accounts) and Pieterjan Dhondt (Associate Consultant) elaborated on some of the key trends in the Romanian specialty landscape, gathered from our Navigator365™ HCP Omnichannel affinity research.

Download the slides


Key topics included:

  • How do Romanian HCPs compare to their EU5 colleagues?
  • How did COVID19 affect the reach & impact of your promotional & medical channels?
  • How satisfied are Romanian HCPs with pharma’s current digital offering?

Interested in learning more about what we can do for you?                 

Reach out to us here.

Further reading: Navigator365™ product suite, Related webinars


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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.

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