Omnichannel maturity: What’s the industry up to (Maturometer™ 2023)?
Hour: 16.00u
End hour: 17.00u
During this webinar, Sander Geysen (Senior Consultant) and Jan Keuppens (SVP Global Accounts) shared the highlights of this year’s Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.
Key topics discussed:
- The industry’s satisfaction (or lack of) with digital
- Pharma digital budgets
- ROI questions
- Effective enabler investment
- Global-to-local efficiency
- Digital skill levels
For an expanded view on how pharma is underleveraging the digital opportunity for launch products, check out our long-read blogpost and/or download the full Maturometer™ 2023 report here.
For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
Interested in learning more about what we can do for you?
Reach out to us here.
Further reading: Related webinars, Maturometer