Omnichannel maturity: What’s the industry up to (Maturometer™ 2023)?
Hour: 16.00u
End hour: 17.00u
During this webinar, Sander Geysen (Senior Consultant) and Pieterjan Dhondt (Associate Consultant) will share the highlights of this year’s Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.
Key topics:
- (Digital) transformation: Just “talking the talk”? Or well underway?
- Key investment focus: Channels, technologies, data, content, capabilities…
- Digital share of the go-to-market budget mix
- Key barriers & drivers
- Key priorities for continued success in the age of omnichannel excellence
For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
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Further reading: Related webinars, Maturometer