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Omnichannel Launch Excellence: Medical & Commercial best practices

Omnichannel Launch Excellence: Medical & Commercial best practices

Date: 27/10/2022
Hour: 16.00u
End hour: 17.00u

Given the time and expense required to bring a prescription drug to market, it’s essential that companies maximize every moment during their critical launch window. In our recorded webinar, Ruud Kooi (SVP Global Accounts) and Ben Harbour (Senior Consultant) discuss how to optimize your omnichannel launch as well as presenting solutions to some of the potential obstacles you might face.

The video takes just over 40 minutes, and below you can find 5 key takeaways from the presentation.

Key takeaways:

  • Most (80%) of launches have their long-term fate determined during the first 6 months on the market 
  • Over half of physicians don’t really care after launch (56% want to engage with pharma either prior to or around the launch phase)
  • Despite the critical importance of prelaunch and the new stakeholder engagement environment, only 47% start their digital activities early
  • Almost two-thirds of physicians are either dissatisfied or at best neutral with the digital component being offered by industry at launch 
  • Digital Transformation is about investing in the people (the HEART) as well as the technology (the HARD)

We highly recommend watching the video and/or downloading the webinar slides. In addition, we have made available a webinar FAQ document containing responses to the most frequently asked questions on the topic.

Download the slidesDownload webinar FAQ


If you’d like more information on the other topics covered by this year’s ‘Reimagine Customer Engagement’ webinar series, including on-demand webinar recordings, click here.

Interested in learning more about what we can do for you?

If you have any questions about the topic of the webinar or are interested to find out more about how we can support you on your journey to omnichannel excellence, make sure to reach out to us here.

Further reading: Omnichannel Launch Excellence Related webinars

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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how with we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, visit: Precision AQ.