Omnichannel for Payers: A big opportunity for pharma
End hour: 17.00u
David Ziedman (SVP Global Accounts) and Jason Cunningham (Senior Consultant) explored how omnichannel offers an untapped opportunity for pharma to connect with Payers more effectively.
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Key topics included:
- Achieving the most impactful channel mix for this target group
- How does pharma’s digital offering compare to what Payers actually want?
- Channels used by Payers with the highest reach, impact and frequency (with insights from the recently launched Navigator365™ Payer)
- How benchmarking can tell us which companies are performing well (and not so well) in Omnichannel
For more information on the other topics planned for this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
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Further reading: Related webinars, Navigator365™ Payer