More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches. Ben Harbour (Senior Strategy Consultant) explored how leveraging customer insights during the planning of your go-to-market launch blueprint can provide significant value when it comes to achieving omnichannel launch excellence – at both HQ and affiliate level.                                                         

Download the slides

Key topics discussed:

• Omnichannel opportunities in each phase of the launch timeline
• Where and how Medical and Commercial can synergise to maximise business and customer impact
• Ensuring optimal translation of omnichannel launch strategy from HQ to local
• Omnichannel KPIs to track the impact of your omnichannel launch
• Case study

For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here. 

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Further reading: Related webinars, Omnichannel Launch Excellence