Global HCP & competitor omnichannel trends in life sciences 2022-2023
End hour: 17.00u
Fonny Schenck (Strategic Management Advisor) and Patrick Vidal (SVP Global Accounts) shared highlights from our 2022 Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP and payer audiences have been thinking and doing in the omnichannel space in 2022, as well as a look ahead at what to expect in 2023 and beyond.
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Key topics discussed:
- Enduring shifts in HCP channel & content affinity & impact
- HCP interest in & (dis)satisfaction with biopharma’s digital offerings
- The competitive landscape
- Future scenarios
- Insights and key trends for EU5, US, LATAM & APAC
For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
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Further reading: Related webinars