The latest Maturometer™ research shows that digital transformation in biopharma continues to move slowly, not least as a consequence of a lack of omnichannel knowledge and skills among customer engagement teams. Senior Strategy Consultants Jean-Sebastien Struyf and Mark Watson will explore how capability-building at scale is not only achievable but essential for teams if they are to develop the strategic skills and mindset they need to truly engage customers in the omnichannel age. 

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Key topics:

• Taking the pulse on omnichannel (OC) skills & satisfaction in the industry: do we see improvement in 2023? (results from this year’s Maturometer™ survey)
• Case study demonstrating the impact of a blended OC upskilling programme
• Discover Omnitopia™: how serious gaming can accelerate OC upskilling for Marketing, Medical and Sales

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^{“Omnitopia provided a great platform for pulling a lot of learnings and strategy into application – through a fun and interactive game”}

^{Commercial - Top 10 biopharma company}

^{“The [Omnitopia] platform is very interactive and can be used as a sandbox to test and try our digital communications before launch in a real setting”}

^{Commercial - Top 10 biopharma company}

^{“It is more informative and educational to see in real time the development of strategic choices, about content, channel and costs, in order to achieve the best impact on customers”}

^{Medical - Top 10 biopharma company}

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Further reading: Reimagine Customer Engagement webinar series, Explore our resources