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Upskilling your team with the necessary skills in the Omnichannel age to deliver a superior CX

Upskilling your team with the necessary skills in the Omnichannel age to deliver a superior CX


Date: 19/09/2023
Hour: 16.00u
End hour: 17.00u

The latest Maturometer™ research shows that digital transformation in biopharma continues to move slowly, not least as a consequence of a lack of omnichannel knowledge and skills among customer engagement teams. Senior Strategy Consultants Jean-Sebastien Struyf and Mark Watson will explore how capability-building at scale is not only achievable but essential for teams if they are to develop the strategic skills and mindset they need to truly engage customers in the omnichannel age. 

Download the slides  Download webinar FAQ

 

Key topics:

  • Taking the pulse on omnichannel (OC) skills & satisfaction in the industry: do we see improvement in 2023? (results from this year’s Maturometer™ survey)
  • Case study demonstrating the impact of a blended OC upskilling programme
  • Discover Omnitopia™: how serious gaming can accelerate OC upskilling for Marketing, Medical and Sales

Feedback from our Omnitopia players 

 

“Omnitopia provided a great platform for pulling a lot of learnings and strategy into application – through a fun and interactive game”

 

Commercial - Top 10 biopharma company

 

“The [Omnitopia] platform is very interactive and can be used as a sandbox to test and try our digital communications before launch in a real setting”

 

Commercial - Top 10 biopharma company

 

“It is more informative and educational to see in real time the development of strategic choices, about content, channel and costs, in order to achieve the best impact on customers”

 

Medical - Top 10 biopharma company

Interested in learning more about what we can do for you?                 

Find out more about how we can help you

Find out more about Omnitopia

Further reading: Reimagine Customer Engagement webinar series, Explore our resources 

 

 


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Across Health is evolving...

From 24 June 2024, the new name for Across Health is Precision AQ! This change is happening in-line with the rebranding being undertaken by the entire Precision Value & Health team (of which we have been a part since February 2021).

Having joined forces with over 1,200 life-science experts, advisors and creatives across 100+ diverse fields, we will continue to partner with our clients to deliver evidence-based omnichannel engagement strategies while empowering access to life-changing medicines for all.

While we transition across to our new website, click here to see how we are already focusing on HCP engagement in the digital age, fuelled by powerful insights from our Navigator365TM research.

To find out more about our wider global services and unified mission, read our publication here.

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