'Omnichannel myopia' in the post-Covid era: The importance of Cx Benchmarking
End hour: 17.00u
To know where you’re going, you have to know where you stand. During this webinar, Beverly Smet (VP Global Accounts) and Vanessa Huichard (Senior Strategy Consultant) advised on how to benchmark your brand for omnichannel leadership and how robust benchmarking can support you in sound business planning.
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Key topics discussed:
- “Marketing myopia” – what’s in a name
- How the pandemic disrupted the landscape for Cx and OC effectiveness
- Creating a burning platform for Cx by adopting an outside-in perspective
- How robust benchmarking can support sound business planning: case example
For more information on the webinars of this year’s ‘Reimagine Customer Engagement’ webinar series, click here.
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Further reading: Dos and dont’s of benchmarking, Navigator365™ Cx Benchmark, Related webinars